Why What Worked Before Isn’t Working Now

If you’ve found yourself in your 40s feeling like your body has changed overnight — you’re not alone. Perimenopause is often called “puberty in reverse,” and one of the most frustrating symptoms many women face is sudden, stubborn weight gain.
Here’s the truth: you’re not broken, lazy, or lacking willpower. Your body is shifting into a new hormonal landscape, and the old tricks (calorie counting, punishing workouts, cutting carbs to nothing) just don’t work anymore.
Instead of beating yourself up, it’s time to work with your body, not against it.
Why Weight Shifts in Perimenopause
During perimenopause, estrogen and progesterone begin to fluctuate — sometimes wildly. These hormones don’t just affect your period; they also impact where your body stores fat, how you metabolize food, and even how your stress hormones behave.
Here are some of the biggest players:
- Estrogen: Declining estrogen can shift fat storage from hips and thighs toward the midsection. This is why so many women notice “belly fat” for the first time.
- Progesterone: Lower levels can increase water retention and bloating.
- Cortisol: Stress hormones become harder to regulate, and when cortisol runs high, your body tends to store fat around your belly.
- Insulin: Fluctuating hormones can make you more insulin resistant, which means carbs don’t process the same way they used to.
No wonder your old diet isn’t working anymore. Your body is literally running a new operating system.
Why Calorie Counting Isn’t the Answer

In your 20s and 30s, cutting calories and hitting the gym harder may have seemed to “work.” But during perimenopause, these strategies can actually backfire:
- Cutting calories too low increases cortisol, making belly fat more stubborn.
- Excessive cardio can leave you depleted and actually slow your metabolism.
- Skipping meals can worsen blood sugar crashes, leading to cravings and overeating later.
The result? Exhaustion, frustration, and the sense that your body is betraying you. But it’s not betrayal — it’s biology.
A New Approach: Syncing with Your Hormones
The good news is that you can absolutely manage your weight in perimenopause — you just need a different strategy. Instead of forcing your body into submission, you start syncing with what it needs at each stage of your cycle.
Here’s what that looks like in practice:
- Menstrual phase (your period): Gentle movement, warming foods, rest. Your body is shedding and deserves recovery.
- Follicular phase (after your period): Energy rises, metabolism speeds up, and you can lean into lighter, fresher foods and more dynamic exercise.
- Ovulatory phase: This is when you feel strongest — it’s a great time for higher-intensity workouts and social activities.
- Luteal phase (before your period): Metabolism actually increases by 5–10%. You need more calories, especially from complex carbs, to stabilize mood and blood sugar.
Instead of guilt, you get a roadmap. Instead of guessing, you know what your body needs.
Lifestyle Shifts That Make a Difference
Beyond syncing with your cycle, there are a few other powerful shifts to support your body in perimenopause:
- Prioritize protein – Aim for 20–30g at meals to preserve lean muscle and keep metabolism steady.
- Strength training – Building muscle is key for insulin sensitivity and long-term metabolism.
- Manage stress – Cortisol plays a huge role in weight. Yoga, walking, and breathwork matter just as much as the gym.
- Support sleep – Poor sleep drives cravings and weight gain. Create a calming nighttime routine.
- Cycle-based nutrition – Lean into foods that support each phase, helping regulate hormones naturally.
“It’s Not You. It’s the Wrong Operating Manual.”
If you’ve been blaming yourself for weight gain in perimenopause, it’s time to let that go. You’ve been using a system designed for men’s 24-hour clock — not your own cyclical body.
That’s why we created In Sync: a new way of approaching health, weight, and energy that honors your hormones instead of ignoring them.
Your body isn’t broken. You just need a new way forward. And we’re here to walk it with you.